For any new biomedical nonprofit, attracting investors and securing early operating funds is critical. With the proper materials, you can help your development team hit the ground running.
There is no shortage of breakthrough ideas in the biomedical industry, so as competition for venture capital and grant dollars continues to grow, the more your biomedical nonprofit must stand out. Creating a Leadership Marketing strategy that influences every communication will ensure that you are communicating your team’s expertise and building legitimacy for your institution. Here are a few elements that could make the difference in how well you connect and continue to cultivate investors:
“Why should I invest?” If you had only 15 seconds, could you answer this question? This simple and compelling entry point is your value proposition and the foundation of a strong development strategy. A concise value proposition will show that your biomedical institution has special expertise that sets it apart as a leader in its industry. It will spark an investor to say, “Tell me more.” Your development team should be able to convey this statement easily and consistently. It will also live on every other piece that you share with investors in the form of a tagline, intro sentence or short paragraph, so be sure your strategy starts here.
This printed brochure serves to make a case for why your research matters. A case statement might be given to investors following a formal presentation, meeting or event launch and serves as a thoughtful and compelling reminder of why your venture deserves their investment. This is an incredibly important place to discuss your biomedical nonprofit as a scientific leader and innovator. Your case statement should introduce and illustrate the importance of your initiative and include everything investors would need to further the discussion. In addition to simple items like development team business cards, interchangeable support materials, such as investigator bios that highlight expertise and research updates, can be added as the campaign progresses. This will keep your package fresh and relevant for your audience.
A fully integrated campaign should include a PowerPoint or Keynote presentation that is consistent with your other development materials. This doesn’t mean you need to rely on your in-house creative group or agency to create the entire slide deck every time you present, but a simple title and sub-page slide template can go a long way towards helping you introduce and reinforce the power of your idea.